About the project:
FUSU app is the primary touchpoint of the campaign designed in Nov 2013. The promotional campaign for socially responsible purpose. The campaign identifies social and environmental issues about overusing food and food waste prevention by educating and familiarising teenagers and their families to nutrition facts.
I develop a design and communication strategy for the campaign that employs the appropriate media approach to address the identified target audience based on a broad range of research methods such as interview, questionnaires, SWOT and studying competitors.
I develop a design and communication strategy for the campaign that employs the appropriate media approach to address the identified target audience based on a broad range of research methods such as interview, questionnaires, SWOT and studying competitors.
