What is the problem?
Moving into a new property is a challenge for People. To know about the property, neighbourhood, building current issues, facts about the history of the repairs, built material, and insurance claims.
Solution:
A mobile app and a database website to help people to collect the right information about the property they intended to move in.
Business plan /Lean canvas
helps to deconstruct the idea into its key assumptions.
Rapid social research
Sixteen questions survey to target a broad group range of people from 18 to 80 years old. The majority of the questions require Yes or No answers to make it quick and easy.
Survey analysis
Storyboard & Persona
For a better understanding of the issue, the persona and the storyboard helped to articulate different aspect of the problem to find a reasonable solution for the issue. using a clear persona can help to build a better marketing plan in the long run and help to target the right groups of prospective consumers. It also helps to identify user’s needs.
Ideation starts with rough sketches and a map for designing the prototype.
Initial wireframe and flow
BRAND EMOTION
Happy / Powerful / strong security
trustworthy / serious / Confidence
The new service grants confidence for home buyers. The trustworthy service is providing useful information for people who are looking for a new property. It gives them power for a reasonable choice and brings happiness.
Brand Colour:
To create colour combinations that stretch the boundaries of the effortless power of complementary opposites and the related analogous and monochromatic palettes. All I did is a triangle method in colour weel.
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